Journal
NeuroScent x AFWL 2025 – A Multisensory Celebration of Culture and Scent
This summer, we’re honoured to share a defining moment in NeuroScent’s journey. As Africa Fashion Week London (AFWL) celebrates its 15th anniversary, NeuroScent joins as the Official Aroma Partner, marking a truly unique cultural collaboration.Founded to bring together the science of scent and the soul of nature, NeuroScent is rooted in the belief that fragrance can do more than smell beautiful, it can transform how we feel, think and move through the world. At the heart of our collaboration with AFWL is a shared respect for legacy, empowerment and the power of ritual. Her Majesty Queen Ronke Ademiluyi-Ogunwusi, Founder of Africa Fashion Week London, says “Partnering with NeuroScent for AFWL 2025 has allowed us to express African heritage in a deeply immersive way. The bespoke scent created in my honour is more than fragrance, it is a bridge between tradition and innovation, a celebration of our ancestral roots through the language of aroma.” {"height":10,"color":{"hue":213,"saturation":0,"brightness":1,"alpha":0},"hidden":false,"locked":false,"blockName":"Spacer","componentName":"Paragraph Spacer","componentId":"spacerTool-w12wmSoPqFjt","type":"spacerTool","updatedAt":"2025-06-27T08:28:21.352Z","createdAt":"2025-06-27T08:28:21.352Z"} A Tribute in Every BreathThis year’s collaboration centres on a bespoke fragrance blend, created by our founder Olga Melita as an aromatic tribute to Queen Ronke’s grace, vitality and vision. Olga took deep inspiration from Her Majesty’s role as a cultural custodian and advocate for African women, crafting a scent to echo the legacy she represents.To capture the essence of African ancestral traditions and the spirit of the Land, Olga has blended a rich, natural composition of some botanicals, such as Egyptian Jasmine and Savannah Herbs, to evoke a deep sense of rootedness, vitality and connection to the Earth.“Scent connects us to a story in a deeply ancestral way,” says Olga Melita. “This blend is a tribute to African ceremonial traditions and a modern vessel for empowerment and pride. Guests will not only see and hear the show, they will be taken on a journey through their sense of smell.” {"height":10,"color":{"hue":213,"saturation":0,"brightness":1,"alpha":0},"hidden":false,"locked":false,"blockName":"Spacer","componentId":"spacerTool-w12wmSoPqFjt","type":"spacerTool"} Scent as CeremonyAt the 7pm catwalk presentation on Saturday 9 August 2025, the fragrance will be diffused throughout Space House, London, as an invisible thread running through fashion, music and motion. Audiences will experience the designs of African creatives not only visually, but emotionally, through the power of breath. Credit: AFWL / Diamonclass Photography “As an aromatherapist, I believe scent has the power to unlock emotion and anchor identity,” Olga continues. “This collaboration with AFWL is a chance to honour African excellence through an aromatic tapestry of power, beauty and celebration.” {"height":10,"color":{"hue":213,"saturation":0,"brightness":1,"alpha":0},"hidden":false,"locked":false,"blockName":"Spacer","componentName":"Paragraph Spacer","componentId":"spacerTool-w12wmSoPqFjt","type":"spacerTool","updatedAt":"2025-06-27T08:28:21.352Z","createdAt":"2025-06-27T08:28:21.352Z"} Two Women, One VisionAt the core of this partnership is the shared vision of Her Majesty Queen Ronke Ademiluyi-Ogunwusi and Olga Melita. Both women lead with a deep reverence for culture and a passion for elevating women’s voices. While Queen Ronke preserves and promotes African fashion heritage, Olga explores emotional wellbeing through scent.A multi-sensory extravaganza will unfold, with a curated guest list of tastemakers, Afrocentric influencers and beauty editors capturing the experience across social and editorial channels, sharing the story with the world.We invite you, our community, our customers, our extended family, to follow along as we scent history together.
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World Wellbeing Week: A Micro-Pause in a Hectic World
As World Wellbeing Week unfolds from 24 to 30 June, NeuroScent invites you into a powerful act of remembrance: that your inner harmony, vitality and joy are sacred, deserving care and respect.
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Breath of Innovation: NeuroScent at London Tech Week
A few weeks ago, the iconic halls of Olympia London came alive with the dynamic energy of London Tech Week, a gathering of over 30,000 global attendees, 140+ nations, 11,500+ trailblazing startups and investors, and 30+ country pavilions. Prime Minister Keir Starmer’s inspiring opening address set the tone for what became a truly monumental celebration of innovation.In the midst of this forward-driving momentum, NeuroScent offered a moment to pause, to breathe and to reconnect. While the air buzzed with emerging technologies and world-changing ideas, we created a sanctuary of stillness and sensory depth, a space to remind visitors that wellbeing is not an afterthought, but a foundation for all progress.Over the course of three extraordinary days, we were humbled and energised by the thousands who passed by our stand. From innovators and founders to investors and curious minds, our conversations reflected a shared belief: that in the pursuit of progress, wellbeing must not be an afterthought, but a foundation. {"height":10,"color":{"hue":213,"saturation":0,"brightness":1,"alpha":0},"hidden":false,"locked":false,"blockName":"Spacer","componentName":"Paragraph Spacer","componentId":"spacerTool-w12wmSoPqFjt","type":"spacerTool","updatedAt":"2025-06-27T08:28:21.352Z","createdAt":"2025-06-27T08:28:21.352Z"} An Invitation to Pause Amidst ProgressIn a space saturated with screens and circuitry, our Aroma Super Blends called to a different sense, the one that listens inward.With the support of our exceptional brand ambassadors who gracefully moved through the event, we extended warm, personal invitations to visitors: “Come breathe with us. Let this be your micro-pause.” As they followed the trail of natural scent to our stand, guests were greeted with open hearts, soothing botanical notes and the radiant presence of Olga Melita, our Founder. It was a space unlike any other, an intimate sanctuary nestled in the pulse of innovation.“Your stand is the first place I’ve truly stopped all day.” - One visitor noted {"height":10,"color":{"hue":213,"saturation":0,"brightness":1,"alpha":0},"hidden":false,"locked":false,"blockName":"Spacer","componentName":"Paragraph Spacer","componentId":"spacerTool-w12wmSoPqFjt","type":"spacerTool","updatedAt":"2025-06-27T08:28:21.352Z","createdAt":"2025-06-27T08:28:21.352Z"} Meaningful Conversations, Memorable MomentsThroughout the event, we were deeply touched by the genuine interest in our brand journey, from our commitment to science-backed wellbeing to our sustainable sourcing practices. Attendees were not only intrigued by the therapeutic power of our essential oil blends, they were captivated by our story, our purpose and our belief that every breath holds the power to transform.From early-morning chats with jet-lagged attendees who instantly connected with our Wake-Up Blend, to thoughtful exchanges with fellow founders reflecting on the need for mindful leadership, each interaction left an imprint.“I could feel the difference in seconds, this is something I want at my desk every day.” - another visitor noted Our Mini Portable Diffuser became a conversation starter in its own right, its sleek, waterless design and effortless functionality turning heads. But more than the product, it was the intention behind it that resonated: to create mobile sanctuaries for daily renewal. {"height":10,"color":{"hue":213,"saturation":0,"brightness":1,"alpha":0},"hidden":false,"locked":false,"blockName":"Spacer","componentName":"Paragraph Spacer","componentId":"spacerTool-w12wmSoPqFjt","type":"spacerTool","updatedAt":"2025-06-27T08:28:21.352Z","createdAt":"2025-06-27T08:28:21.352Z"} A Meeting of Minds: Olga Melita and Tan ChrissisOne particularly inspiring moment came when Olga met with Tan Chrissis, a visionary leader in cognitive wellness and personal growth. As the Founder and CEO of CognitiveVerse, Tan has developed innovative tools to enhance mental performance and unlock human potential.Tan's expertise spans cognitive strategies, digital innovation and lifelong learning, empowering individuals and organisations to thrive in a fast-evolving world. His mission is to inspire others to achieve clarity, creativity and sustainable growth.During his visit, Tan tested the Focus Blend, and using wearable technology developed by CognitiveVerse, real-time data showed a measurable increase in cognitive performance and productivity. The results echoed what we hear so often: when wellbeing is prioritised, potential expands."I tested the Focus Blend and observed a clear boost in productivity lines, as shown by our wearable tech providing real-time cognitive performance data." - Tan Chrissis, Founder of CognitiveVerse {"height":10,"color":{"hue":213,"saturation":0,"brightness":1,"alpha":0},"hidden":false,"locked":false,"blockName":"Spacer","componentName":"Paragraph Spacer","componentId":"spacerTool-w12wmSoPqFjt","type":"spacerTool","updatedAt":"2025-06-27T08:28:21.352Z","createdAt":"2025-06-27T08:28:21.352Z"} Olga’s Presence: A Living Reflection of the BrandMeeting Olga in person became a highlight for many. Her presence offered a rare blend of deep knowledge and intuitive calm, each conversation a reminder of why NeuroScent exists: to honour the intelligence of the body and the soul in a world that rarely slows down. She shared how our blends are grounded in neuroscience, crafted to synchronise with the body’s rhythms and support emotional recalibration. Visitors were particularly moved by her insights into the limbic brain’s response to scent, and how each blend was curated not only to soothe or energise, but to guide a journey inward. {"height":10,"color":{"hue":213,"saturation":0,"brightness":1,"alpha":0},"hidden":false,"locked":false,"blockName":"Spacer","componentName":"Paragraph Spacer","componentId":"spacerTool-w12wmSoPqFjt","type":"spacerTool","updatedAt":"2025-06-27T08:28:21.352Z","createdAt":"2025-06-27T08:28:21.352Z"} A Brand Experience That Engaged All SensesRather than showcasing product alone, we curated an experience. Our stand became a space where guests could touch, listen, breathe and feel. Each visitor was invited to explore their inner landscape through scent: To awaken focus and mental clarity with Focus Blend, To ground themselves with the stabilising calm of Balance, To re-energise midday with Wake-Up, Or to simply exhale tension with De-Stress. The feedback was both heartfelt and consistent: the scents spoke louder than words. They were not simply aromas, they were experiences, each one delivering an intimate moment of clarity, peace or empowerment. {"height":10,"color":{"hue":213,"saturation":0,"brightness":1,"alpha":0},"hidden":false,"locked":false,"blockName":"Spacer","componentName":"Paragraph Spacer","componentId":"spacerTool-w12wmSoPqFjt","type":"spacerTool","updatedAt":"2025-06-27T08:28:21.352Z","createdAt":"2025-06-27T08:28:21.352Z"} The Resonance of a Story Well ToldWhat moved us most was how deeply people connected not just to what we do, but why we do it. Many lingered at our display, reading the stories behind each blend. Others asked for Olga’s own path, what led her to creating NeuroScent, a brand where science meets soul, and intention meets innovation.Several visitors expressed that they hadn’t expected to find a brand like NeuroScent at a technology conference, and yet, it made perfect sense. In the very heart of rapid transformation, we offered something elemental: a return to self.“Your stand felt like a deep breath in the middle of all this noise. Thank you.” {"height":10,"color":{"hue":213,"saturation":0,"brightness":1,"alpha":0},"hidden":false,"locked":false,"blockName":"Spacer","componentName":"Paragraph Spacer","componentId":"spacerTool-w12wmSoPqFjt","type":"spacerTool","updatedAt":"2025-06-27T08:28:21.352Z","createdAt":"2025-06-27T08:28:21.352Z"} Beyond Tech: Towards a New Kind of InnovationLondon Tech Week is a stage for big ideas. But we believe that the most powerful innovations are those that help us feel more human.NeuroScent’s presence served as a quiet reminder: that technological advancement and emotional wellbeing are not separate journeys, they are deeply entwined. As the future accelerates, we must build tools that not only enhance performance but nurture our inner world.And the response was clear. The world is ready for this message. {"height":10,"color":{"hue":213,"saturation":0,"brightness":1,"alpha":0},"hidden":false,"locked":false,"blockName":"Spacer","componentName":"Paragraph Spacer","componentId":"spacerTool-w12wmSoPqFjt","type":"spacerTool","updatedAt":"2025-06-27T08:28:21.352Z","createdAt":"2025-06-27T08:28:21.352Z"} Continuing the ConversationTo all who visited us, thank you. Thank you for your curiosity, your feedback, your stories and your energy. Your engagement reaffirms our mission and inspires our continued journey.We welcome those who wish to explore further. Whether you’d like to stock our blends in your wellness spaces, offer them to your teams or clients, or explore festive corporate gifting, we’d love to create something intentional and restorative with you. 📩 For gifting enquiries: team@neuroscent.com📥 For general follow-ups or collaborations: contact@neuroscent.com {"height":10,"color":{"hue":213,"saturation":0,"brightness":1,"alpha":0},"hidden":false,"locked":false,"blockName":"Spacer","componentName":"Paragraph Spacer","componentId":"spacerTool-w12wmSoPqFjt","type":"spacerTool","updatedAt":"2025-06-27T08:28:21.352Z","createdAt":"2025-06-27T08:28:21.352Z"} Until We Breathe AgainAs we wrap up this year’s Tech Week, we carry with us a renewed sense of purpose and possibility. Every blend shared, every conversation had, every moment of stillness created, each became part of the story we are building together.The future is bright. The future is intentional. And with each breath, it begins again.With gratitude,The NeuroScent Team {"height":10,"color":{"hue":213,"saturation":0,"brightness":1,"alpha":0},"hidden":false,"locked":false,"blockName":"Spacer","componentName":"Paragraph Spacer","componentId":"spacerTool-w12wmSoPqFjt","type":"spacerTool","updatedAt":"2025-06-27T08:28:21.352Z","createdAt":"2025-06-27T08:28:21.352Z"}
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